{"product_id":"ellerand-anti-frizz-shampoo","title":"Ellerand Clean Start Shampoo","description":"\u003cp\u003e\u003cstrong\u003eClean Start. Because wash day should not feel like a fight.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Ellerand shampoo cleans without stripping the cuticle, which is where frizz starts. Most shampoos scrub the surface of the hair raw, so the cuticle lifts, moisture from the air rushes in, and by the time you reach the car your hair has doubled in size. This one washes gently and leaves the surface sealed instead. A clean start, in both senses.\u003c\/p\u003e\u003ch3\u003eWhy your curls stay\u003c\/h3\u003e\u003cp\u003eEvery active in it works on the surface of the hair. Your curl pattern lives deeper, in the cortex, and a surface agent physically cannot reach it. That is the whole design: the frizz goes, the pattern you were born with stays, and nothing about the decision is permanent.\u003c\/p\u003e\u003ch3\u003eWhat is in it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNiacinamide\u003c\/li\u003e\n\u003cli\u003eOmega 3-6-8-9\u003c\/li\u003e\n\u003cli\u003ePhytosqualane\u003c\/li\u003e\n\u003cli\u003eCarbohydrate Complex\u003c\/li\u003e\n\u003cli\u003eSmoothing Silicone Blend\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use it\u003c\/h3\u003e\u003cp\u003eWet hair, work through, rinse. Follow with the Cuticle Seal Mask, then finish with the Step Out Serum on damp hair. It works on every pattern: wavy, curly and coily, 4c included, because the cuticle is the same on every head.\u003c\/p\u003e\u003cp\u003e250ml. Made for the Ellerand system, happy alone. Returns within 30 days of delivery.\u003c\/p\u003e","brand":"Ellerand","offers":[{"title":"Default Title","offer_id":46264203378745,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/3457\/1065\/files\/01_7008299f-dd4e-49db-81c7-698db623e887.png?v=1785428481","url":"https:\/\/ellerand.com\/products\/ellerand-anti-frizz-shampoo","provider":"Ellerand","version":"1.0","type":"link"}